About Sol Rise Partners
Built by Operators.Backed by Results.
Sol Rise Partners was founded by Shaun Wilson, founder and former CEO of Bondi Sands — one of Australia’s most successful global consumer brands.
Operating Results
Under his leadership
$200M+
Scaled to annual gross revenue
40,000+
Expanded into retail doors globally
45%+
Achieved market share in many markets
$430M+
Acquired by a strategic multinational
Achieved balanced international revenue across ANZ, UK/Europe and North America, becoming a category leader in every major market.
Why Sol Rise Partners Exists
Most investors provide capital.Very few know how to build a brand into a global leader.
Sol Rise Partners is built on real operating experience — not bankers or PE consultants — with a track record of executing across product, brand, retail and international expansion.
Our Approach
How we work alongside founders.
- Partner with founders — not replace them
- Provide strategic and operational leverage
- Focus on execution, not theory
- Build long-term, scalable value
About Shaun Wilson
Founder. Operator. Global Brand Builder.
Shaun Wilson is the Founder of Sol Rise Partners and the Founder and former CEO of Bondi Sands — the world’s leading self-tanning and SPF brand, which he scaled to more than $200 million in annual revenue and a presence in over 40,000 stores worldwide.
With more than 20 years of expertise in the beauty, wellness and FMCG industry, Shaun excels at driving business growth, fostering innovation, and building high-performing teams. His experience spans the creation and execution of global marketing, brand, and business strategies.
As the visionary behind Bondi Sands, Shaun led the development and direction of a diverse product range across self-tan, SPF suncare, and skincare. Inspired by Australia’s renowned beach lifestyle, the products were crafted to enhance customer confidence and well-being. His leadership centred on providing clear, strong guidance both within the organisation and to key external stakeholders, while nurturing a culture of innovation and empowerment aligned with the company’s values.
In 2023, Bondi Sands was acquired by a strategic multinational for $430+ million, solidifying its path towards further global expansion and advancing the shared mission of both companies.
Education
- Master of Business, Deakin University
- Bachelor of Applied Science / Business, Deakin University
- Leading Global Businesses, Harvard University
Ready to explore a partnership?
We invest in a small number of high-conviction opportunities where we can materially influence outcomes.